What started as a small group of kitchen and bath pros getting together on Twitter each Wednesday afternoon has grown into a significant vehicle for industry information and KBIS communications. A KBIS hosted pre-show chat on January 14 had 244 participants, 2,770 tweets about the show and an estimated reach of more than 700,000 twitter users in the week prior to and including the one-hour chat.
The Progressive KBTRIBECHAT at KBIS 2015 kicked off in the Wellborn Cabinet booth.
On the first day of the show, KBIS 2015 and Stacy Garcia, founder of the #KBTRIBECHAT, hosted a progressive show floor chat sponsored by Wellborn Cabinet Inc., TOTO USA and Cambria. A large group of social influencers toured the three exhibitor booths learning about new product, new initiatives and tweeting their findings and favorite products to the larger social community.
Cambria presented the #KBTRIBECHAT community with new products and celebrity guest Mariel Hemingway.
Highlights included smart design, automation and customization from Wellborn; water-saving technologies and people-first innovation from TOTO USA; and textures, design possibilities and advanced fabrication techniques from Cambria.
Renée Lyn, marketing communications & social content coordinator for TOTO USA, reviews new eco washlet options during the Progressive #KBTRIBECHAT.
During the usual Wednesday time slot on January 21, Formica held an in-booth #KBTribeChat that supported the show with topics that covered top products, color trends, technology finds and must-see booths at KBIS 2015.
#KBTRIBECHAT founder Stacy Garcia (center) oversees the tribe at the Formica booth for a KBIS top picks and trends chat.
– KBIS Social Media Team
